Rob Ketterer, President of Visionworks

For over 20 years, Rob has worked extensively in management consulting, strategic planning and brand management – all centered on strategy development and execution in the context of teamwork. Since 1996, he has served as a management consultant to a wide variety of industries and clients as the President of Visionworks and as an Associate Consultant with Triaxia Partners, Inc.

Rob has developed an expertise in working with entrepreneurs to manage the challenges of change in a high growth business environment. His consulting work has had a transformational impact on multiple organizations that have met and even exceeded the vision he helped them establish and pursue. Rob has an inherent ability to quickly bring order to the many complexities of a business, identify the high leverage issues, and develop and execute practical action plans that yield breakthrough results. Clients often comment on the vast impact Rob has on their organization from a relatively short investment of their time.

From 1988-1995, Rob worked at the Coca-Cola Company's World Headquarters in Atlanta in brand management where his assignments included the marketing of several soft drink brands domestically and internationally.  In his last role, Rob helped to establish and communicate the marketing strategy for the Coca-Cola brand around the world as Global Brand Manager.

Rob earned an MBA in Marketing from Duke University in 1988, and prior to that a BA in Economics and International Relations from Colgate University where he was a four year member of the Colgate Golf Team. He lives in Atlanta and is a marathon runner.