For
your organization to grow and prosper, it
is critical
to have a vision of the future.
You need both to envision
your future destination and
have a strategy to get you there.
Effective strategy brings your core
competencies to bear on the realities
of the marketplace. Designing strategy
is all about a series of questions
and executing strategy is about a
series of choices. Organizations
must
have answers to the "critical
questions:"
| Customer |
|
Product/Service |
- Who is our customer?
- What do they consider value?
- Are we delivering that value?
- How do we know we are delivering
that value?
|
|
- What is unique about our
product/service?
- How can we further differentiate?
- What role does branding
play in our strategy?
- What is the state of product
development?
- How can we increase our
margins?
|
| Core Competencies |
|
Business Context |
- What is our core competency
(ie, what are we best at)?
- What additional requirements
are needed to create/maintain
our competitive advantage?
- What additional core competencies
need to be developed?
|
|
- What is the status of our
existing business? What have
we learned about how to win?
What is missing or unknown?
- What is the current competitive
activity/exposure? From existing
players?From new entrants
or substitutes?
- What other important external
forces are at work that we
need to consider (eg, economic
conditions, demographic trends,
regulation, etc)
- What are the emerging forces
and trends influencing our
business?
- What are the implications
of these trends on our structure
and strategies?
|
|
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