“An established company which, in an age demanding innovation, is not able to innovate, is doomed to decline and extinction.” — Peter Drucker

Creative genius Walt Disney agreed with Mr. Drucker saying, “I’ve always maintained that you just can’t coast.  If you do, you go backwards.  It’s just a slow way of liquidating.”

The human tendency is to coast and get comfortable – a position from which we feel more safe and in control.  Even the most brilliant can resist innovation.  In 1981, Bill Gates declared, “640K ought to be enough for anybody.”  If Mr. Gates had held to this conviction, Microsoft would be long gone. 

The Bottom Line:  Leaders understand they must be engaged in a never ending process of constant innovation and improvement.