“Good strategy involves the clear-headed thinking about the intersection of three critical ideas: what makes money, what we are good at and what we stand for.” — Jim Collins, Good to Great

Jim Collins explains that as you discover these three critical ideas, it will bring an elegant simplicity to your thinking that brings clarity out of complexity and facilitates excellent decision making. These are some of the many benefits of good strategy.

The word “strategy” derives from the Greek word strategos, which refers to a military commander leading his men forward in a planned and coordinated way. Strategos conjures up the image of a general in the war room surrounded by his top officers, looking at the battlefield and mapping out their plan for victory.

The Bottom Line: Leaders take the time to discover good strategy knowing it is critical to advancing their organization at the correct pace toward a meaningful vision with an integrated plan.