“A bookstore is one of the only pieces of evidence we have that people are still thinking.” — Jerry Seinfeld

Henry Ford believed, “Thinking is the hardest work there is, which is probably the reason why so few engage in it.” Martin Luther King agreed saying, “Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.”

This resistance to thinking is a major reason why many organizations go out of effectiveness. Bill Gates understands this writing, “The complacent company is a dead company. Success today requires the agility and drive to constantly rethink, reinvigorate, react, and reinvent.”

The Bottom Line: Leaders do the hard work of thinking, realizing the constant need to rethink and reinvent to survive and stay out front.