“There is no more powerful engine driving an organization toward excellence and long range success than an attractive, worthwhile and achievable vision of the future widely held.” – Burt Nanus, Professor of Management at the University of Southern California

Vision is a destination toward which your organization should aim, a future that is better, more successful, or more desirable than the present.

Vision is a “life or death” proposition. If you’ve got the right vision for your organization, you’ve got a powerful engine that will drive you and your people into the future. If you don’t, you are at best limping along; or, you may be in the process of dying.

Professor Nanus contends that the right vision “is an idea so energizing that it in effect jump-starts the future by calling forth the skills, talents, and resources to make it happen.” At Visionworks, when we help a client “jump-start the future” with a compelling vision, there is an energy and unity that grips the organization and propels it forward.

The Bottom Line: Leaders create the future by unleashing the power of vision.